American bubblegum pop was often like garage rock’s bouncy little brother: lacking the moodiness and sex appeal, but you could see the shared DNA. British bubblegum was born out of the same talent glut of session musicians and songwriters and shared a sweet tooth, but it was quite different in approach, owing rock almost nothing and rarely placing much of a premium on kid energy. Not all Britgum hits were as lushly arranged as “Love Goes”, with its post-Beatles trumpets and strings, but most of them share its total emphasis on the chief hook. Whereas the chorus in “Sugar, Sugar” acts as a bedrock for lots of other stuff that’s going on, the chorus in “Love Goes”, built up to and bashed out again and again, is the song. Luckily it’s a pretty great chorus but the song still ends up rather unfilling.

Score: 6

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