In Incredible Hulk comics there’s often a scene where the ’emerald man-beast’, cast out from human society, finds something of fragile beauty – a flower, maybe, or a baby deer – which he then accidentally crushes with his mighty strength. Listening to the Troggs I find myself thinking “Hulk form beat group.” There’s a sluggish heft to the playing which sits oddly with the my-first-love-song rhymes, the ba-ba-bas, the way the chief cave-child picks his way so carefully through his lyrics. I’d call it pig-iron bubblegum, except that sounds kind of appealing.

Score: 4

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