More jollity from the Mitch Murray Merseybeat hit factory. Vigorous to the point of being smackable, “I Like It” is a cute song nevertheless. All the chin-tickling and tie-straightening is neatly, evocatively specific, and deserves a lighter treatment than it gets: “I Like It” should be as flirtatious as its coquettish object. As it is Gerry Marsden yells, nudges and winks his way through a record which gets old well before its two-and-a-bit minutes end.

Score: 3

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